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This year a new boutique hotel will open its doors in Amsterdam on the Damrak.
It is set up by the the Lloyd Hotel and Cultural Embassy  in collaboration with the Amsterdam Fashion Institute (AMFI)

Alongside the hotel : Exchange, a shop : Options and Stock a hangout for all day breakfast will be launched. I may be even most looking forward to stepping inside Options which will be run by Florianne Eshuis. With an exquisite sense of design she not only produced the temporary Llove Hotel in Tokyo but also was a concept developer for the Dutch Elle Decoration. Now for her new adventure Options she will make a selection of smaller and bigger items that can not be found elsewhere.

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